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The impact of human trust on business performance by the example of non-governmental organizations

  • How important, scalable and influenceable is the factor trust for charities? This thesis deals with this question regarding social media appearances of three NGOs. Furthermore, it aims to capture the general state of trust of millennials in non-governmental organizations. This work is predicated on extensive literature research, an online survey, a group discussion with millennials and an application of the HuTrust Model by mext consulting. Findings indicate that the level of trust matters in different areas such as social media engagement rate and the willingness to donate money to an NGO

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Author:Kenan Agacdiken
Advisor:Markus Hoch
Document Type:Bachelor Thesis
Year of Completion:2020
Granting Institution:Hochschule Furtwangen
Date of final exam:2020/02/28
Release Date:2020/05/12
Tag:NGO trust; Social media
Page Number:96
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Marketing
Licence (German):License LogoUrheberrechtlich gesch├╝tzt