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Empirical Research About Knowledge and Acceptance of Social Mobile Banking Among Students of German Universities

  • The sustainability consciousness of the German population has been continuously increasing throughout the past years. After the financial crisis in 2008/9 the establishment of social banks has brought a new alternative to conventional banks: While conventional banks exclusively focus on financing profit-maximizing projects, social banks set a focus on the sustainability of their projects. As the number of German households owning one or more smartphones, a prerequisite for using mobile banking options, has also increased over the past years, these developments made it possible for social mobile banks to appear in the banking sector and offer an alternative to conventional banks. This bachelor thesis intends to capture the knowledge and acceptance of social mobile banking among students enrolled in German universities. Through an online survey, relevant data was collected and offers an insight into the topic. While social mobile banking is unknown to most of the participants, the acceptance of this way of banking, nevertheless, is moderate to high, with 62.6% of the participants showing a high acceptance level for social mobile banking.

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Author:Facundo Martin Gonzalez Ramirez
Advisor:Daniel Cerquera
Document Type:Bachelor Thesis
Year of Completion:2020
Granting Institution:Hochschule Furtwangen
Release Date:2020/04/09
Tag:Banking; Germany; Social mobile banking
Degree Program:IBM - International Business Management
Functional area:Finance & Accounting
Licence (German):License LogoUrheberrechtlich gesch├╝tzt