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BMW Group and Tesla, Inc.: a comparative analysis of the cost structure and business model of a conventional car manufacturer and an electric vehicle manufacturer

  • With the increasing environmental awareness and governmental regulations aimed at reduction of CO2 emissions car manufacturers who produce vehicles powered by diesel, or petrol engines, start to develop and produce electric vehicles in order to stay competitive in the market. However, not only conventional car manufacturers who have been successfully operating in the market for many years and do not want to lose their leading position because of this trend but also other companies and start-ups are trying to enter this industry or are already operating in the electric vehicle market. This raise the question whether the business models of the conventional car manufacturers are suitable for achieving success in the electric vehicles market. This bachelor thesis compares the business models of the BMW Group and Tesla, Inc. in order to identify the differences between the business models of a conventional vehicle manufacturer and an electric vehicle manufacturer. Moreover, it examines the cost structure of both companies and reveals the differences.

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Author:Eugenia Akimova
Advisor:Marc Peter Radke
Document Type:Bachelor Thesis
Year of Completion:2020
Granting Institution:Hochschule Furtwangen
Date of final exam:2020/02/29
Release Date:2020/02/28
Tag:Automotive industry; Business model; Cost structure
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Andere/Other
Licence (German):License LogoUrheberrechtlich gesch├╝tzt