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Strategic Analysis of Electric Vehicle Industry in India

  • This thesis aims to provides a comprehensive and systematic approach towards the strategic analysis of Electric Vehicles Industry in India. The research explores the ways how the external business environment or macro and operational environment affecting and shaping the EV Industry in India at present. The research starts with providing a general description of Electric Vehicles followed by the quantitative method of analysis to analyses the external or macro environment of EV Industry in India by using PESTEL analysis and operational business environment level analysis of EV Industry in India by using Porter Five Force Analysis. The author identifies how present market situation of EV Industry looks like in India and what strategies that need to be implemented by EV manufacturer for its future expansion in the India. In conclusion the author anticipates the tremendous effort by Government of India working together with several public and private stakeholder to push the electric mobility solution throughout the country by creating several policies, fiscal & non fiscal based incentives, and awareness towards electric mobility. The findings show that EV will help India to climate mitigation strategies to lower down GHG emission from increasing road transportation in India, energy security, a local pollution free environment and an advanced shared mobility transportation for growing urban population in India. The commercial potential of the EV industry in the near future seems enormous in India as the entire value chain associated with it in developing stage and looking forward to conquering the demand of a billion plus size growing population of young India.

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Author:Ashutosh Anand
Advisor:Frank Kramer
Document Type:Master's Thesis
Year of Completion:2020
Granting Institution:Hochschule Furtwangen
Date of final exam:2020/02/29
Release Date:2020/02/28
Tag:Electric vehicles; India; PESTEL; Porter five force analysis; Strategic analysis
Degree Program:MBA - International Business Management
Functional area:Business Strategy
Licence (German):License LogoUrheberrechtlich gesch├╝tzt