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Community Managers: working as superconnectors in coworking spaces

  • Coworking spaces are known for providing the opportunity to network with the members of a coworking space and with the outside world. In order for this networking to happen, there must be a third person facilitating the relationship creation, which in this case is a Community Manager. As a result of this, this study aims to apply the concept of being a superconnector to the Community Managers in coworking spaces. In order to prove this theory, the author of this paper carried out a qualitative research with eleven in-depth interviews. Seven of them were addressed to coworking members, while the other four to the Community Managers of four different coworking spaces. The coworking members were chosen through referral or through snowball sampling in order to acquire diverse results. Amongst these coworking members there were freelancers, start-up builders and employees from bigger companies. This variety provided the researcher with valuable information to understand how the different types of coworkers may benefit differently from the role of a Community Manager whilst networking. This research might also be helpful for other researchers since it provides information about the different sizes and populations of the coworking spaces. The results of this study demonstrate the importance of the presence of a Community Manager in coworking spaces. This impacts mostly coworking spaces that focus on freelancers and start-up entrepreneurs that place a high value on networking.

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Author:Elena A. Pinzón Becht
Advisor:Heike Stengel
Document Type:Bachelor Thesis
Year of Completion:2018
Granting Institution:Hochschule Furtwangen
Date of final exam:2018/08/27
Release Date:2018/09/10
Tag:Community manager; Coworking; Superconnector
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Human Resource Management
Licence (German):License LogoUrheberrechtlich geschützt