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The practical applications of the PMBOK Guide for the events industry - an analysis and case study

  • The goal of this thesis is the investigation and analysis of the PMBOK Guide for its feasibility in the development, planning and executing processes of events and the implications of its employment on the overall project success. The analysis includes findings on which guidelines are most applicable, which require modifications, and which are not or only limited useful for event planning. The different processes and their usefulness in the events context are outlined and recommendations for their use are made. For illustration purposes a case study based on a trade show launch was developed and appropriate guidelines were applied, resulting in specific recommendations to the project team. Additionally, key performance indicators and other success measurements were developed in the course of this work. Since events need to pivot and are set in an agile environment, it is challenging to apply a waterfall method such as the PMBOK Guide to the project procedures making it advisable to ultimately employ a hybrid or selective approach. The results of this research can enable project managers in the events industry to more easily apply a waterfall methodology as a whole or in parts to their projects and provides a variety of indicators and measurements for performance evaluation.

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Author:Kristina Jessen
Advisor:Wolf-Dietrich Schneider
Document Type:Bachelor Thesis
Year of Completion:2018
Granting Institution:Hochschule Furtwangen
Release Date:2018/08/27
Tag:Events industry; PMBOK guide; Project management; Trade show
Degree Program:IBM - International Business Management
Functional area:Andere/Other
Licence (German):License LogoUrheberrechtlich gesch├╝tzt