Interaktive Markenführung – Der Vertrieb als Instrument der B-to-B-Marken-Kommunikation
| Author: | Lars Binckebanck |
|---|---|
| DOI: | https://doi.org/10.1007/978-3-658-05097-9_33 |
| ISBN: | 978-3-658-05097-9 |
| Parent Title (German): | B-to-B-Markenführung |
| Publisher: | Springer Gabler |
| Place of publication: | Wiesbaden |
| Document Type: | Part of a Book |
| Language: | German |
| Year of Completion: | 2018 |
| Release Date: | 2018/05/29 |
| First Page: | 635 |
| Last Page: | 661 |
| Open-Access-Status: | Closed Access |
| Licence (German): |  Urheberrechtlich geschützt |