Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks

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Author:Fabian SchäferGND, Matthias B. SchultenGND, Patrick Blitz, Alexander Decker
Parent Title (English):International Conference on Innovation and Management (IAM2017 Summer), July 4-7, 2017, Osaka, Japan
Document Type:Conference Proceeding
Year of Completion:2017
Release Date:2018/07/18
Tag:Attitudinal and behavioural a cceptance; Ease of use; Location based mobile couponing; Perceived usefulness; Privacy risks; RFM criteria
Access Rights:Frei verfügbar
Licence (German):License LogoEs gilt das UrhG