Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks
| Author: | Fabian SchäferGND, Matthias B. SchultenGND, Patrick Blitz, Alexander Decker |
|---|---|
| URL: | http://iam2018w.conf-online.org/history/IAM2017S.pdf |
| ISSN: | 2218-6387 |
| Parent Title (English): | International Conference on Innovation and Management (IAM2017 Summer), July 4-7, 2017, Osaka, Japan |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2017 |
| Release Date: | 2018/07/18 |
| Tag: | Attitudinal and behavioural a cceptance; Ease of use; Location based mobile couponing; Perceived usefulness; Privacy risks; RFM criteria |
| Open-Access-Status: | Open Access |
| Licence (German): |  Urheberrechtlich geschützt |