Going Native: Choosing the Right Strategy as a Publisher
| Author: | Lukas Leister, Matthias B. SchultenGND, Alexander Decker |
|---|---|
| URL: | http://iam2018w.conf-online.org/history/IAM2017S.pdf |
| ISSN: | 2218-6387 |
| Parent Title (English): | International Conference on Innovation and Management (IAM2017 Summer), July 4-7, 2017, Osaka, Japan |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2017 |
| Release Date: | 2018/07/18 |
| Tag: | Attitude toward the Ad; Content congruence; Design congruence; Native advertising; Publisher credibility; Publisher strategy |
| Open-Access-Status: | Open Access |
| Licence (German): |  Urheberrechtlich geschützt |