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Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility

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Metadaten
Author:Lukas Leister, Matthias B. SchultenGND, Alexander Decker
ISBN:978-1-5108-5243-3
Parent Title (English):Innovation & Sustainability in Marketing: Summer Marketing Academic Conference 2017, AMA educators proceedings volume 287, August 4-6, 2017, San Francisco, CA
Document Type:Conference Proceeding
Language:English
Year of Completion:2017
Release Date:2018/04/26
First Page:36
Last Page:37
Licence (German):License LogoUrheberrechtlich gesch├╝tzt