Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility

Export metadata

Additional Services

Share in Twitter Search Google Scholar
Author:Lukas Leister, Matthias B. SchultenGND, Alexander Decker
Parent Title (English):Innovation & Sustainability in Marketing: Summer Marketing Academic Conference 2017, AMA educators proceedings volume 287, August 4-6, 2017, San Francisco, CA
Document Type:Conference Proceeding
Year of Completion:2017
Release Date:2018/04/26
First Page:36
Last Page:37
Access Rights:Frei verf├╝gbar
Licence (German):License LogoEs gilt das UrhG