Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility
| Author: | Lukas Leister, Matthias B. SchultenGND, Alexander Decker |
|---|---|
| ISBN: | 978-1-5108-5243-3 |
| Parent Title (English): | Innovation & Sustainability in Marketing: Summer Marketing Academic Conference 2017, AMA educators proceedings volume 287, August 4-6, 2017, San Francisco, CA |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2017 |
| Release Date: | 2018/04/26 |
| First Page: | 36 |
| Last Page: | 37 |
| Licence (German): |  Urheberrechtlich geschützt |