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Auswirkungen von terroristischen Anschlägen auf den internationalen Tourismus und das Krisenmanagement von Reiseveranstaltern

Impacts of terrorist attacks on international tourism and crisis management of travel agencies

  • International terrorist attacks have led to growing concerns of governments, companies and societies and there is barely any other topic which is exploited by the mass media that extensively. Due to security reasons holiday plans are increasingly questioned by private consumers who are scared by the politically motivated violence, which seems to appear everywhere. The following bachelor thesis investigates the impacts of terrorist attacks on the international tourism sector, especially which consequences changing tourist demand has on dependent companies. Furthermore, there is taken a closer look to the crisis management of travel agencies when responding to attacks in certain destinations. Thereby, adjustments of the marketing mix can play an important role for long-term success and competitiveness. Despite the fact that analysing effects of terrorism on economic markets is a well discussed topic, little research is devoted to the implications for the tourism sector and international travel agencies in particular. For this reason, this thesis is based on examining published data and conducted surveys to develop a set of recommendations for travel agencies in case of terrorism in tourist destinations. Nevertheless, further research is recommended to gain a deeper understanding about the effects of security concerns and derived marketing actions on consumer patterns.

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Author:Alisa Bubbers
Advisor:Paul Taylor
Document Type:Bachelor Thesis
Year of Completion:2018
Granting Institution:Hochschule Furtwangen
Release Date:2018/03/20
Tag:Krisenmanagement; Reiseveranstaltermanagement; Terrorismus; Tourismus
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Marketing
Licence (German):License LogoUrheberrechtlich geschützt