Students' buying behavior towards e-learning program in Germany
- The main goal of the study is to analyze students’ buying intention towards e-learning program by developing a structural model of e-learning acceptance by the students and analyzing perceived usefulness, perceived ease of use, attitudes, subjective norms, motivations and buying intentions according to the developed model.
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- Student's buying behavior towards e-learning program in Germany
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| Author: | Sevinj Hajiyeva |
|---|---|
| URN: | https://urn:nbn:de:bsz:fn1-opus4-34953 |
| Advisor: | Kai-Markus Müller |
| Document Type: | Bachelor Thesis |
| Language: | English |
| Year of Completion: | 2018 |
| Granting Institution: | Hochschule Furtwangen |
| Date of final exam: | 2018/02/26 |
| Release Date: | 2018/03/01 |
| Tag: | Advanced enhanced learning; E-learning; Information technology |
| Degree Program: | IBM - International Business Management |
| Functional area: | Marketing |
| Open-Access-Status: | Closed Access |
| Licence (German): |  Urheberrechtlich geschützt |