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The employee referral program and the relation of extrinsic and intrinsic motivation to referrals

  • The aim of this bachelor thesis is to give an overview of current practices in employee referral programs and to establish the link between motivation and propensity to refer on the basis of motivational theories in order to identify which methods a company can use to obtain the highest possible quality referrals from its employees. On the basis of relevant scientific literature, the employee referral program is described, related rewards explained and relevant motivational theories outlined. The factors of intrinsic, prosocial and extrinsic motivation, as well as the overjustification effect are evaluated, to understand their impact on an employee’s propensity to refer and to draw conclusions for practical implications.

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Author:Cara Riedel
Advisor:Armin Trost
Document Type:Bachelor Thesis
Year of Completion:2018
Granting Institution:Hochschule Furtwangen
Date of final exam:2018/02/27
Release Date:2018/02/28
Tag:Employee referral; Motivation; Recruitment
Page Number:30
Degree Program:IBM - International Business Management
Functional area:Human Resource Management
Licence (German):License LogoUrheberrechtlich geschützt