Mobile Payment Adoption: A Cross-Country Comparison between China and Germany

  • This research presents a cross-country comparison between China and Germany to examine the differences in mobile payment adoption. Past developments indicated that mobile payment penetration varies across countries, where some countries successfully adopted mobile payment, whereas others are still in a development phase. Lerner (2013) indicated that the difference in mobile payment adoption can be attributed to the difference between developed and developing countries. Therefore, a theoretical model was developed, on which basis the adoption in Germany (a developed country) and China (a developing country) was compared and tested for differences. Based on the technology acceptance model (TAM), the model was extended by Perceived Trust, Perceived Risk and Value Added Services. Furthermore, the model was tested in each country and compared through structural equation modeling (SEM) in AMOS. As a result, a significant difference in adoption of mobile payment between China and Germany was found. Perceived Risk showed a significantly stronger impact on the adoption of mobile payment in China than in Germany. These findings have managerial implications on the design and promotion of mobile payment to increase penetration.

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Metadaten
Author:Josephine M. Eisermann
Advisor:Uwe Hack
Document Type:Bachelor Thesis
Language:English
Year of Completion:2018
Granting Institution:Hochschule Furtwangen
Release Date:2018/02/16
Tag:Cross-country comparison; Ease of use; Mobile payment adoption; Value Added Services
Functional area:Finance & Accounting
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG