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How to motivate Captec’s workforce - An employee survey based on psychological and neurobiological dimensions to create opportunities to increase work motivation

  • Motivated employees represent a competitive advantage and are indispensable when a company undergoes a structural change to successfully head for an Initial Public Offering. To provide an insight into the areas in which Captec Ltd can improve the motivation of its workforce, a quantitative employee motivation survey is created, conducted and analysed. On this basis, selected immaterial incentive tools to increase the motivation of the employees are recommended. A neuroscientific view is consid-ered to complement the psychological theories and overcome their limitations re-garding the practicability in organisations. Together this secondary data serves as the foundation of creating the employee survey questions, hence the primary data. It was found that neuroscientific approaches and findings serve well to see work motivation from a supporting but also complementary perspective. Nonetheless, they have to be handled with care as they are only at an early stage of development. According to the descriptive analysation, it can be argued that Captec Ltd seems to do a good job in motivating its workforce. However, there are some areas at Captec Ltd where em-ployees, especially the male production employees, feel motivation can be increased. It is recommended to continue employee motivation surveys on a regular basis to see improvements over time, where also tangible incentive tools need to be considered as this dissertation was limited to increase motivation with intangible tools. Both, intan-gible and tangible tools need to be turned into an employee motivation plan, to im-plement at Captec Ltd.

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Author:Maximiliane Brugger
Advisor:Eva Kirner
Document Type:Bachelor Thesis
Year of Completion:2018
Granting Institution:Hochschule Furtwangen
Release Date:2018/02/07
Tag:Employee survey; Human Recources; Psychological motivation theories; Work motivation
Page Number:77
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Human Resource Management
Licence (German):License LogoUrheberrechtlich geschützt