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Process Optimisation in Global License Business based on Corporate Strategy at MTU Friedrichshafen GmbH

  • Nowadays international businesses are exposed to a constant change of regulations, regularly altering organisational structures and the pressure to continuously improve efficiency to stay competitive. It is no longer a secret for international companies that the ability to adapt, is a key success factor in managing globally connected processes. Facing this challenge, MTU Friedrichshafen, one of the leading manufacturer of diesel engines in the world, set a target of optimising core processes of License Management due to the fast growing number of international projects and related international regulations. This optimisation can be achieved by analysing weak points at all stages of the working processes and developing standardised approaches throughout the partner management cycle. The main purpose of this thesis, therefore, is to analyse and standardise core processes of the MTU License Management with a completely new approach in steering international projects. After spending ten months at the MTU License Management Department, including mandatory six months internship, I was involved in different working procedures in a form of “internal job rotation” in order to have clear understanding over main processes at License Management. With all this knowledge in mind, a deep research about core processes has been conducted and individual improvement measures for each process were defined. These improvement measures are in line with the Global Strategy Program “Shaping Our Future 2018” that has been determined by Rolls-Royce Power Systems AG, MTU’s holding company. Also, during the research, it was obvious that combining several processes into one core tool was a major challenge. After brainstorming through various ideas with internal IT experts, a standardised approach by using Microsoft SharePoint has been identified as an effective way to enhance various processes. Only with the proper implementation of the recommended optimisation process and continuous improvement, global organisations will succeed in responding to the increasing pace of changes in the business environment.

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Author:Georgy Egorov
Advisor:Daniel Cerquera
Document Type:Bachelor Thesis
Year of Completion:2017
Granting Institution:Hochschule Furtwangen
Date of final exam:2017/07/30
Release Date:2018/03/08
Tag:License management
Page Number:54
Degree Program:IBM - International Business Management
Functional area:Business Strategy
Licence (German):License LogoUrheberrechtlich geschützt