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Author:Hirak Parikh, Davide Baldo, Kai-Markus MüllerGND
ISBN:978-0-262-03659-7
Parent Title (English):Consumer Neuroscience
Publisher:The MIT Press
Place of publication:Cambridge, M.A.
Document Type:Part of a Book
Catalogue Record:Im Katalog der Hochschule Furtwangen ansehen
Language:English
Year of Completion:2017
Release Date:2018/01/03
Tag:Consumer Neuroscience; EEG; Neuromarketing; Neuropricing; Pricing
First Page:241
Last Page:254
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG