Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test
| Author: | Carsten Baumgarth, Lars Binckebanck |
|---|---|
| DOI: | https://doi.org/10.1108/10610421111166630 |
| ISSN: | 1061-0421 |
| Parent Title (English): | Journal of Product & Brand Management |
| Subtitle (German): | 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing |
| Document Type: | Article (peer-reviewed) |
| Language: | English |
| Year of Completion: | 2011 |
| Release Date: | 2018/01/22 |
| Volume: | 20.2011 |
| Issue: | 6 |
| First Page: | 487 |
| Last Page: | 498 |
| Open-Access-Status: | Closed Access |
| Licence (German): |  Urheberrechtlich geschützt |