CSR-branding in b-to-b markets: Concept, literature review and routes for further research
| Author: | Carsten Baumgarth, Lars Binckebanck, Bill Merrilees |
|---|---|
| ISBN: | 978-88-6101-009-3 |
| Parent Title (English): | Thought leaders in brand management conference 2011 : a meeting of the minds : 7th International Conference, March 11-12, 2011, USI, Università della Svizzera italiana, Lugano, Switzerland |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2011 |
| Release Date: | 2018/01/22 |
| First Page: | 186 |
| Last Page: | 197 |
| Licence (German): |  Urheberrechtlich geschützt |