Sales force impact on B-to-B brand equity: conceptual framework and empirical test
| Author: | Carsten Baumgarth, Lars Binckebanck |
|---|---|
| DOI: | https://doi.org/10.1108/10610421111166630 |
| ISSN: | 1061-0421 |
| Parent Title (English): | Journal of Product & Brand Management |
| Document Type: | Article (peer-reviewed) |
| Language: | English |
| Year of Completion: | 2011 |
| Release Date: | 2017/11/30 |
| Tag: | B-to-B branding; Brand equity; Brands; Conceptual framework; Sales force; Sales force behaviour and personality |
| Volume: | 20.2011 |
| Issue: | 6 |
| First Page: | 487 |
| Last Page: | 498 |
| Open-Access-Status: | Open Access |
| Licence (German): |  Urheberrechtlich geschützt |