Schnittstellenmanagement zwischen Marketing und Verkauf im B2B-Geschäft bei Castrol
| Author: | Lars Binckebanck, Paula Kämmerer |
|---|---|
| URL: | https://link.springer.com/content/pdf/10.1365%2Fs11621-013-0213-2.pdf |
| ISSN: | 1865-6544 |
| Parent Title (German): | Marketing Review St. Gallen |
| Document Type: | Article (peer-reviewed) |
| Language: | German |
| Year of Completion: | 2013 |
| Release Date: | 2017/11/30 |
| Volume: | 30.2013 |
| Issue: | 2 |
| First Page: | 70 |
| Last Page: | 79 |
| Open-Access-Status: | Open Access |
| Licence (German): |  Urheberrechtlich geschützt |