Return on Social Branding
| Author: | Matthias B. SchultenGND |
|---|---|
| DOI: | https://doi.org/10.1007/978-3-8349-3755-1_25 |
| ISBN: | 978-3-8349-3755-1 |
| Parent Title (German): | Social Branding |
| Publisher: | Gabler |
| Place of publication: | Wiesbaden |
| Document Type: | Part of a Book |
| Identifier: | Im Katalog der Hochschule Furtwangen ansehen |
| Language: | German |
| Year of Completion: | 2012 |
| Release Date: | 2017/09/12 |
| First Page: | 371 |
| Last Page: | 389 |
| Open-Access-Status: | Closed Access |
| Licence (German): |  Urheberrechtlich geschützt |