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Gamification – Does it lead to higher motivation?

  • Since ever humans strive for recognition and success. That could be put down to the fact that centuries in the past the rule of the survival of the fittest was valid. According to Darwinians the fittest person is therefore more successful in surviving than the other ones. This rule is still in the head of humans. For instance, the competition between women regarding beauty can be seen as its legacy. It is almost a certainty that more beautiful women are more successful than not that beautiful ones. Humans do always try to be better than others to gain prestige and recognition. Also the American psychologist Abraham Maslow illustrated this in the “Maslow’s hierarchy of needs”. It says that humans have different kind of needs like basic needs, psychological needs and self-fulfillment needs. Within the psychological needs Maslow defined the Self-Esteem needs which include the need for prestige and the feeling of accomplishment. Driven by those needs, humans compare with each other.

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Author:Michelle Tröndle
Advisor:Paul Taylor
Document Type:Academic Papers
Year of Completion:2017
Release Date:2017/06/01
Page Number:11
Degree Program:IBW - Internationale Betriebswirtschaft
Open-Access-Status: Open Access 
Licence (German):License LogoUrheberrechtlich geschützt