The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews
| Author: | Matthias B. SchultenGND, Felix Eckerle |
|---|---|
| ISBN: | 9781510839120 |
| Parent Title (English): | 2016 Summer AMA Conference, Atlanta: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2016 |
| Release Date: | 2017/09/08 |
| First Page: | 129 |
| Last Page: | 130 |
| Licence (German): |  Urheberrechtlich geschützt |