The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews

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Author:Matthias B. SchultenGND, Felix Eckerle
ISBN:9781510839120
Parent Title (English):2016 Summer AMA Conference, Atlanta: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing
Document Type:Conference Proceeding
Language:English
Year of Completion:2016
Release Date:2017/09/08
First Page:129
Last Page:130
Access Rights:Frei verf├╝gbar
Licence (German):License LogoEs gilt das UrhG