Effective Cross-Cultural Communication and Trust Building in Global Virtual Teams

  • The paper focuses on the complexity of effective cross-cultural communication and trust building (chapter 2). In chapter 2.1 the cultural and medial impact on communication is discussed. Different tools, their capability of transferring a message and culturally-based preferences are examined. In chapter 2.2 the paper continues with analyzing the importance of trust. High-Trust and Low-Trust Teams are analyzed, outlining the differences that lead to success. Furthermore, cultural implications on the trust behavior and relationship building capabilities are described. The theoretical part of the thesis concludes with chapter 2.3 by connecting effective cross-cultural communication and trust building, pointing out their interdependence. The second part of the paper is based on the theoretical part one of the thesis. After introducing a focus group in chapter 3.1 from a German automotive company where team members are based across Europe, the virtuality of this HR team is analyzed. In order to derive best practices from the team, structured interviews are carried out in chapter 3.2. The online survey and the subsequent expert interviews with each of the 11 team members analyze their communication and trust behavior. The findings from the survey point out commonalities and differences with what can be found in literature. The paper concludes with chapter 4, highlighting the importance of the topic and the relevance for today’s companies. Working virtuality becomes increasingly important and, therefore, understanding the communication and trust behavior in a VT is essential for both management and each member in the team. Ensuring accessibility of various tools, encouraging the members to share best practices and provide the team with cultural training, not only to raise awareness but also to strengthen the ties, is highly relevant in making a difference in today’s global and ever changing economy.

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Metadaten
Author:Katrin Fingerle
Advisor:Nikola Hale
Document Type:Bachelor Thesis
Language:English
Year of Completion:2017
Granting Institution:Hochschule Furtwangen
Date of final exam:2017/02/28
Release Date:2017/03/16
Tag:Cross-Cultural communication; Global virtual team; Trust building
Pagenumber:80
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Human Resource Management
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG