Customer need for fleet management solutions- A case study of Continental AG

  • The department Tachographs, Telematis and Sevices belongs to the Business Unit Commercial vehicles and after market. CVAM is part of the Interior division from Continental and belongs to the Automotive Group. In this thesis a PEST analysis looks at the factors that influence the fleet management market. Furthermore a SWOT analysis to explore internal and external factors influencing the telematic services at continental. In the theory part an overview is given, about the best already proven methods and measures to implement in finding the customer needs implement them in an early stage of the development process. Possible solutions were found by conducting interviews with the sales force and development team inside of the company to get their feedbacks and ideas.

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Author:Daiane Luckstein
Advisor:Christoph Mergard
Document Type:Bachelor Thesis
Year of Completion:2017
Granting Institution:Hochschule Furtwangen
Release Date:2017/03/09
Tag:Customer need; Fleet management; New product development
Functional area:Marketing
Licence (German):License LogoEs gilt das UrhG