Generating Customer Loyalty Through Crowdsourcing: Evidence From an Experimental Study

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Metadaten
Author:Matthias B. SchultenGND, Fabian SchäferGND
ISBN:978-1-5108-1586-5
Parent Title (English):AMA Summer Educators' Conference 2015
Document Type:Conference Proceeding
Language:English
Year of Completion:2015
Release Date:2017/02/10
First Page:614
Last Page:617
Access Rights:Frei verfügbar
Licence (German):License LogoEs gilt das UrhG