Generating Customer Loyalty Through Crowdsourcing: Evidence From an Experimental Study
| Author: | Matthias B. SchultenGND, Fabian SchäferGND |
|---|---|
| ISBN: | 978-1-5108-1586-5 |
| Parent Title (English): | AMA Summer Educators' Conference 2015 |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2015 |
| Release Date: | 2017/02/10 |
| First Page: | 614 |
| Last Page: | 617 |
| Licence (German): |  Urheberrechtlich geschützt |