Crowdsourcing in Retail: The Influence of Process Satisfaction and Sense of Virtual Community on Affective Commitment and Customer Loyalty - An Experimental Study
Author: | Fabian SchäferGND, Matthias B. SchultenGND, Gotthard PietschGND |
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ISSN: | 2218-6387 |
Parent Title (English): | International Conference on Innovation and Management, IAM2015W, Singapore, 2015 |
Document Type: | Conference Proceeding |
Language: | English |
Year of Completion: | 2015 |
Release Date: | 2017/02/10 |
Page Number: | 23 |
Licence (German): | Urheberrechtlich geschützt |