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Crowdsourcing in Retail: The Influence of Process Satisfaction and Sense of Virtual Community on Affective Commitment and Customer Loyalty - An Experimental Study

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Metadaten
Author:Fabian SchäferGND, Matthias B. SchultenGND, Gotthard PietschGND
ISSN:2218-6387
Parent Title (English):International Conference on Innovation and Management, IAM2015W, Singapore, 2015
Document Type:Conference Proceeding
Language:English
Year of Completion:2015
Release Date:2017/02/10
Page Number:23
Licence (German):License LogoUrheberrechtlich geschützt