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The impact of culture on the use of information systems and the technology acceptance model

  • Globalization and digitalization are two major trends shaping organizations today. Information systems are heavily influenced by globalization because of the crucial role they play in many organizations operating in an increasingly international environment. One way this is demonstrated is through different usage behaviour displayed in different cultural backgrounds. The purpose of this study is to determine how cultural differences influence the use of information systems through the Technology Acceptance Model. Insights into differences in user behaviour are able to contribute to a better understanding of operating, developing and managing information systems. The study is based on a mixed methods approach to empirical research using primary and secondary data. A literature review was used to establish a theoretical foundation of concepts regarding the key points of the study. Subsequently, two expert interviews have been conducted with the departments responsible for most of the information systems operated at the Furtwangen University of Applied Sciences with the objective to collect information about the provided services. It has been revealed that there is a movement towards expanding services to mobile devices. A survey was carried out to measure and analyze usage behaviour and attitudes of business faculty students towards the information systems. Based on path analysis of the collected data, an extended version of the Technology Acceptance Model has been developed with social influence as additional variable. The results show that different cultural dimensions impact the approach to use an information system differently characterized by the degree of support for the Technology Acceptance Model and the emphasis on either traditional factors or social influence. Finally, the survey has revealed general support for mobile learning information systems as an instrument to access information.

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Author:Caitríona O'Neill
Advisor:Lars Binckebanck
Document Type:Bachelor Thesis
Year of Completion:2016
Granting Institution:Hochschule Furtwangen
Release Date:2016/09/07
Tag:Cultural Differences; Information Systems; Mobile Learning; Social Influence; Technology Acceptance Model
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Andere/Other
Licence (German):License LogoUrheberrechtlich geschützt