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Challenges in project management in international cooperation within multicultural teams using the example of Germany and China with case study of the company IMS Gear Taicang Co., Ltd

Herausforderungen des Projektmanagements bei internationaler Zusammenarbeit am Beispiel Deutschland und China mit Fallstudie der Firma IMS Gear Taicang Co., Ltd.

  • Nowadays, teams and projects are becoming more and more relevant in the business industry. The increasing internationalization and globalization of the economy leads to a more interconnected and globalize business and therefore also increasing competition. This requires new approaches for a more faster, flexible and innovative way to finding solutions. For this reason, there is an increase of international cooperation that can open up new opportunities, as well as generate challenges. The purpose of this assignment is to identify the cultural differences between Germany and China and to determine the key aspect, which has to be considered in performing project management in a multicultural context. Furthermore, this assignment should demonstrate how cultures can affect the cooperation and if there is a potential way to standardize a multicultural cooperation to reduce the challenges that arise in multicultural teams. The work is based on literature research using secondary data. In addition, an empirical study has been carried out to create a case study of an executed project with German and Chinese team members in China. The empirical study has been carried out as an expert interview with the German project manager who is currently working as an expatriate in China. This interview has been used to collect information about the plant relocation of a German-based company located in China. The literature research has shown that political, technological, cultural, as well as communication aspects have to be considered in performing project management in a multicultural context. Also cultural difference affects leadership style. Therefore, the knowledge of different leadership styles is beneficial. Standardization for a multicultural cooperation is not possible due to the different situation in different context with different people. However, the knowledge about the effects of cultural values on the mindset and behavior can ease the teamwork. The case study confirms the findings as the project manager also had to deal with cultural, communication, and leadership issues, as well as dealing with cultural differences and the respond to it encourage the teamwork.

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Author:Xuan Thy Duong
Advisor:Eva Kirner
Document Type:Bachelor Thesis
Year of Completion:2016
Granting Institution:Hochschule Furtwangen
Release Date:2016/07/05
Tag:China; Germany; International cooperation; Multiculturalism; Teams
Page Number:109
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Andere/Other
Licence (German):License LogoUrheberrechtlich gesch├╝tzt