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The Analysis of Peer-to-peer Online Markets: The Case of Crowdfunding

  • The access to the Internet has enabled various peer-to-peer marketplaces to develop with fast pace and complete with traditional businesses by offering broader range of goods and services. In some cases peer-to-peer markets offer a solution to a problem, going beyond the capabilities of a traditional business. This thesis studies a particular peer-to-peer market called crowdfunding that offers a solution to individuals who require funds and has been a subject of experts’, regulators’ and media attention. In particular, the paper studies the way crowdfunding websites Kickstarter, Indiegogo and Crowdfunder match buyers and sellers and discovers that some websites might have an incentive to manipulate matching. Furthermore, the paper analyzes the pricing structure these websites use and learns that price discrimination is present in crowdfunding. Additionally, the paper investigates the most fundamental mechanism that allows Internet platforms to function, which is reputation. In particular it uncovers that the way trust is built in crowdfunding differs to certain extant to other peer-to-platforms and that this questions requires further research. Finally, after looking at the arising regulatory issues, it becomes clear that there are opposing opinions of experts and regulators about regulation of crowdfunding that create both fear and hope. Privacy and data usage by the crowdfunding websites seems to be an issue that also requires further attention.

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Author:Bobana Rus
Advisor:Daniel Cerquera
Document Type:Bachelor Thesis
Year of Completion:2016
Granting Institution:Hochschule Furtwangen
Release Date:2016/04/13
Tag:Crowdfunder; Indiegogo; Kickstarter; crowdfunding; reputation
Degree Program:IBM - International Business Management
Functional area:Andere/Other
Licence (German):License LogoUrheberrechtlich geschützt