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The American Game- The Challenges of Globalizing America's National Past Time' of Baseball throughout the World

  • The purpose for researching the topic of the globalization of sport, is to examine the extent to which baseball is a global sport. While many writers in the fields of sociology, anthropology, and the history of baseball have studied countries around the world on an individual basis; little to no research on globalization has been pursued. Therefore, a comprehensive analysis of baseball around the world is the focal point of this paper. This study is based on the work of Roland Robertson in the field of globalization and Richard Giulianotti in the field of soccer. Robertson, a professor of sociology at Aberdeen University, developed a Five-Phase model of globalization which identifies key turning points in the evolution of globalization around the world. Giulianotti applied the Five-Phase model to the game of soccer to determine which factors played an essential role in the globalization of the sport. The author has derived a list of critical research statements to guide the hypothesis that baseball is a global sport. This study considered literature of baseball around the world. Topics included the significance of Spalding’s Great Baseball World Tour, examples of countries where baseball has been played, international baseball governing bodies and events, and baseball celebrities that have influenced the game. Also, the author interviewed Nate Fish, Co-Director of the Israeli National Baseball team, and Tom Gillespie, International Baseball Scout for the Pittsburgh Pirates, to supplement the analysis. The evidence of the global significance of baseball includes the prominence of an international governing body World Baseball Softball Confederation, international baseball events World Baseball Classic / Premier 12, and a large body of membership in internationally sanctioned events. Interest in the game is growing internationally, evidenced by the fact that 72% of the world recognizes the game of baseball, online subscriptions for premium content are trending up, and records in attendance, viewership, sponsorship, and social media activity were achieved during the 2013 World Baseball Classic. The findings of this research suggest that there is an emerging market for international baseball.

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Author:Matthew Corwin
Advisor:Christoph Mergard
Document Type:Bachelor Thesis
Year of Completion:2016
Granting Institution:Hochschule Furtwangen
Release Date:2016/04/11
Degree Program:IBM - International Business Management
Licence (German):License LogoUrheberrechtlich geschützt