Open Access

Jenny Tremmel

• Digitalisation has great impact on employee-employer relationships. With Web 2.0 modern features like flexibility and mobility influence the organisational structure. Crowdsourcing is a new form of remote employment which will be analysed in this work. This system consists of several anonymous freelancers taking part in task collaboration via the internet. It is a process of connecting with a large group of unknown people in order to find solutions for a certain problem. This phenomenon describes several possibilities and challenges for Human Resources Management. Based on the main literature two hypotheses were stated: The first one assumed that this certain success is dependent on participation and the second hypothesis proposes the dependence of the digital community itself. This bachelor thesis tries to investigate the influential factors contributing to a successful crowdsourcing initiative in the context of HR. The essence of this lies in motivational aspects therefore first crucial features were determined that lead to and result from motivation. Next, desirable characteristics of the crowd itself were identified such as diversity and autonomy. This all was concluded with the assumption that HR’s responsibility is developing novel possible practices in order to cope with the new challenges crowdsourcing presents. How those mentioned processes and suggestions might be put into practice maintains a suspect matter which requires more investigation in the future.