Kundenpräferenzen im Mobile-Location-Based-Couponing
| Author: | Matthias B. SchultenGND, Silvia Rudigier, Patricia Stolz |
|---|---|
| DOI: | https://doi.org/10.1007/s11621-015-0520-x |
| ISSN: | 1865-6544 |
| Parent Title (German): | Marketing Review St. Gallen |
| Document Type: | Article (peer-reviewed) |
| Language: | German |
| Year of Completion: | 2015 |
| Release Date: | 2016/11/24 |
| Volume: | 32.2015 |
| Issue: | 3 |
| First Page: | 50 |
| Last Page: | 57 |
| Open-Access-Status: | Closed Access |
| Licence (German): |  Urheberrechtlich geschützt |