Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests

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Author:Matthias B. SchultenGND, Michaela Rauch
DOI:https://doi.org/10.1080/10696679.2015.980172
ISSN:1069-6679
Parent Title (English):Journal of Marketing Theory and Practice
Document Type:Article (peer-reviewed)
Language:English
Year of Completion:2015
Release Date:2016/11/23
Volume:23.2015
Issue:1
First Page:21
Last Page:37
Access Rights:Frei verf├╝gbar
Licence (German):License LogoEs gilt das UrhG