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Intercultural Project Management

  • Nowadays companies operate highly international. Therefore intercultural projects correspondently increase. So far there is a lack of literature about the influences of culture on project management, especially when the project is about a worldwide process standardization. The present Bachelor Thesis starts at this point and analyzes the international project IVR2020 at the company MAN Truck & Bus by means of a written survey. As the process was developed in the German headquarters the basic assumption was that the more different a country is compared to Germany the more challenges will occur. Here it was concentrated on the influencing aspect of culture. Therefor the cultural dimensions developed by Hofstede were considered and a cumulated difference in the form of a number was derived for each country. Those were brought into correlation to the occurring challenges that were determined by a written survey of the project managers and sales managers that are already far enough in the process to give reliable answers. The correlation analysis leaded to the result that none of the formulated hypotheses could be confirmed. However there where relatively strong negative correlation that indeed disproved the hypotheses but leaded to the assumption that there might be correlations between the single cultural dimensions and the different facets of challenges. This turned out to be correct for some of the cultural dimensions. Resulting from these correlations cautious predictions for the countries in which the IVR2020 process will follow in near future were made. Furthermore the concrete problem fields for MAN Truck & Bus and their causes were evaluated. Based on the findings in literature and the analysis of the written survey recommendations for future similar projects were deviated.

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Author:Marina Stickel
Advisor: Hoch
Document Type:Bachelor Thesis
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Tag:Change Projects; Cultural Dimensions; Hofstede; Intercultural Project Management; Process Harmonization; Project Management; Standardization
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Andere/Other