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Modern online marketing strategies, techniques and problems - based on product ''Weddings in Bali''

  • The purpose of this Bachelor-Thesis is to analyze the current situation of the company The Seven Agency in regards to the efficiency of currently used online marketing channels to promote the website www.baliwedding.org in the international market. The conclusions were made based on results of a questionnaire which has been sent to current and former clients of the company. Another part of this work contains research about how the company can achieve optimal results with using appropriate channels. Both, the results of the Situation- and Target-Analysis have been compared to each other and were completed with a summary of the effectively and not effectively used channels and a recommendation based on secondary data and literature study in order to achieve targeted results has been given. The Bachelor-Thesis has been written in cooperation with The Seven Agency, located in Bali, Indonesia.

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Author:Sanita Sijecic
Advisor:Daniel Cerquera
Document Type:Bachelor Thesis
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Tag:Online Marketing Channel Analysis; Online Marketing Channels; Situation-Analysis; Target-Analysis; Wedding in Bali; modern online marketing platforms; online marketing strategies; online marketing tools
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Marketing