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Konzept für den Auftritt der Personalabteilung im Internet und den sozialen Medien mit Schwerpunkt einer zielgruppenorientierten Personalbeschaffung bzw. eines zielgruppenorientierten Imageaufbaus

  • Situation Due to the changes of the labour market, especially the lack of qualified personnel, the new generation and the war for talent, it is more difficult to attract employees. Particularly medium-sized companies are affected. Every enterprise has to present itself as an excellent employer. Additionally, companies should include and use current recruiting opportunities. Aim of the thesis The aim is to develop a target group oriented recruitment process with a social media campaign for the bielomatik Leuze GmbH + Co. KG. Besides this, the career website needs an update and optimization. Approach and result Through a current situation analysis in the HR department, an intended situation analysis could be done. This includes first suggested solutions and detailed approaches. The HR department received a completed concept for the career website optimization, target group oriented recruitment and image creation.

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Author:Sabrina Siber
Advisor: Hoch
Document Type:Bachelor Thesis
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Tag:Employer Branding; Recruiting; Social Media
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Human Resource Management