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How to turn a place into a destination?

  • Today more than the half of the world population live in cities which is 3.3 billion people. By 2050 it is estimated that almost 5 billion people will live in cities. By 2025 there will be 447 mega-cities in the world. Due to this development there is an increasing competition among cities. The purpose of this paper is to describe the different approaches, processes and methods which are needed to turn a place into a destination. First of all the theory of place branding will be described which includes the specification of a place which leads to the theory of place-making. The next chapter describes what a destination is and from which perspectives you can look at a destination. Depending on the target group, expectations of a destination can be different. To improve a destination it is necessary to know the main elements of a destination as well as attributes which will give memorable experiences to the visitor of a destination. To get a destination campaign started, several challenges need to be taken like building relations with cooperation partners or securing preservation of architecture and sustainability. This research paper will show you the first steps which need to be done to get a successful start of a destination campaign, as well as important elements of creative place-making and what is important to consider when starting the creative place-making process. After the establishment of a place-making project there are seven steps to follow which are accomplished inside this thesis. To improve a place there exist different place-making models. For example there is the Business Improvement District model or a government driven model and the Town Centre Management model which have different approaches of turning a place into a destination. To show examples of place-making concepts in the world you will find three Case studies. One about Detroit and the other about New York. The last one will show you a current example of Dún Laoghaire, Ireland. This project started in April 2014 with a Business Improvement District.

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Author:Andreas Krause
Advisor:Marc Peter Radke
Document Type:Bachelor Thesis
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Tag:Dun Laoghaire; destination; place making
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Marketing