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Businessplan for a Sanitary & Healthcare Mediation Company

  • This bachelor thesis is about a Business Plan in form of a Business Model for a healthcare and mediation company for Germany and Switzerland.It basically asks the question how can vale for the customer, the placed employees and the company be created, maintained and increased. The purpose of this assignment is to analyze the existent HR Industry market and position the Company in a profitable niche in order to achieve a strategically important growth into other fields. The present work consists of five parts.In the following first part the HR Industry and its market potential are explained. Secondly the Business Model is explained theoretically and then applied to CarePers. In the third part the Philippines are analyzed culturally and the effects are used on an elaborated business adaptation. In the fourth part mayor basic strategy concepts are introduced and applied to CarePers. The fifth part concludes the work. Several interviews have taken place with the company’s founder and the company’s COO. Extensive analysis of the market has been done by revising several official statistics. Based on theoretical aspects presented and explained a practical realization and adaptation of the academic content has been done

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Author:Andreas Schick
Advisor:Daniel Cerquera
Document Type:Bachelor Thesis
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Degree Program:IBM - International Business Management