Analytic consideration of the brand ermila in terms of the multibrand-strategy of the WAHL GmbH and presentation of strategic activities
| Document Type: | Master's Thesis |
|---|---|
| Author: | Thomas Klaffke |
| Advisor: | Christoph Mergard |
| Language: | English |
| Year of Completion: | 2015 |
| Year of first Publication: | 2015 |
| Release Date: | 2015/11/26 |
| Tag: | Brand Analysis; Brand Strategy |
| Degree Program: | EMBA - Executive Master of International Business Management |
| Functional area: | Business Strategy |