Retrospective analysis of Geobrugg market entry strategies in India and the Kingdom of Saudi Arabia and recommendations for future market entries
| Document Type: | Master's Thesis |
|---|---|
| Author: | Christophe Balg |
| Advisor: | Christoph Mergard |
| Language: | English |
| Year of Completion: | 2015 |
| Year of first Publication: | 2015 |
| Release Date: | 2015/11/26 |
| Degree Program: | EMBA - Executive Master of International Business Management |
| Functional area: | Andere/Other |