The Importance of Recommender Systems for B2C E-Commerce Business
- This paper analyzes the importance of recommender systems for B2C e-Commerce businesses, using extensive literature review as well as a consumer survey. Readers will gain a basic understanding on how the technology behind the recommendation works, how competitiveness in e-Commerce can be defined and what the consumer perspective on recommender systems is. The paper will ultimately provide valuable insights into how recommender systems can create a major competitive advantage for online retailers and why an online-shop without a recommender engine will struggle to stay or become competitive.
| Author: | Felix Balzer |
|---|---|
| Advisor: | Michael Lederer |
| Document Type: | Bachelor Thesis |
| Language: | English |
| Year of Completion: | 2015 |
| Year of first Publication: | 2015 |
| Release Date: | 2015/11/26 |
| Degree Program: | IBM - International Business Management |