Chances of the integration of viral advertising into the communication strategy of Bosch Blue Professional

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Metadaten
Author:Ann-Cathrin Edelhoff
Advisor:Christoph Mergard
Document Type:Bachelor Thesis
Language:English
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Tag:Branding; Marketing; Viral Advertising
Degree Program:IBM - International Business Management
Functional area:Marketing