Chances of the integration of viral advertising into the communication strategy of Bosch Blue Professional
| Document Type: | Bachelor Thesis |
|---|---|
| Author: | Ann-Cathrin Edelhoff |
| Advisor: | Christoph Mergard |
| Language: | English |
| Year of Completion: | 2015 |
| Year of first Publication: | 2015 |
| Release Date: | 2015/11/26 |
| Tag: | Branding; Marketing; Viral Advertising |
| Degree Program: | IBM - International Business Management |
| Functional area: | Marketing |