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Market Entry Strategy: Entry Strategy for German SMES in Latin American Market

  • Latin America has become a potential market in the lately years. Brazil has a potential market, being the fifth largest country in terms of population; moreover, the Brazilian economy has grown over the past years with the increasing middle class consumers. Mexico, on the other hand, with its strategic position and as a bridge for the whole American continent and having the most free trade agreements in the world is definitively an attractive investment destination. The main objective of this research is to study what type of entry modes should German companies in the high- tech industry and automotive industry use in Latin American market. As part of the research there has been a study of the internationalization theories, the entry modes and the factors that might affect the entry mode. Besides, the author has approached which characteristics do the Latin American market has and which opportunities may German Small and Medium-Sized Enterprises benefit from. Furthermore, this research incorporates some case analysis from German companies who already entered into this region, as a result there would be a analysis in order to see which patterns those companies have followed.

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Author:Alejandra Magdalena Diaz Pelayo
Advisor:Daniel Cerquera
Document Type:Master's Thesis
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Degree Program:MBA - International Business Management