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New Product Development Process in Automobile industry

  • Purpose The purpose of this paper is to study and understand the theoretical model of New Product Design and Development Process and New Product Development Process followed by Automobile Manufacturing Companies in order to understand the similarities and differences between the theoretical model and practical process of New Product Development. Key Concepts The main concepts reviewed in the paper are theoretical “Stage – Gate model” of New Product Design and Development, New Product Development Process followed in automobile industry, role of various departments in the New Product Development Process. Methodology The methodology used to review the concepts exposed in this paper was theoretical research. Conclusion Generic product development process as described by Ulriche & Eppinger sets up overall framework of the product development process but it does not describe the micro-level activities of the new product development process. Whereas the practical process of new product development works out on very micro-level details of the task and activities in new product development process. Generic product development process is a simple framework and hence it is common for any organisation, but actual process of new product design and development is worked out to the very detail level according to functions in an organisation and hence it changes from product to product and organisation to organisation.

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Author:Yogesh Pardeshi
Referee:Niels Behrmann
Document Type:Master's Thesis
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Tag:New Product Development; Product Development; Stage-gate process
Degree Program:MBA - International Business Management
Functional area:Andere/Other