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Banking Strategies – Factors affecting International Student’s Choice of Bank at HFU

  • Retail banking provides financial services for individuals and families, and one overlooked aspect has been on international students in Germany. This study aims to discover and rank what are important banking factors for international students at HFU. Building on existing work from other geographical areas, it asks: What are the key factors that international students at HFU consider when choosing a bank? Based on reviews of past literature, an online survey was distributed to potential respondents via email and social media channels. Analysis of the responses demonstrated that the most important factor is in the following order: (Most important) Security -> Services -> Financial Factors -> Convenience -> Reputation (Least important). On this basis, it is recommended that banks consider taking into account the top important determinants (such as availability of online banking, cyber security, reliability, financial stability and responsiveness) and the least important determinants (word of mouth recommendation, popularity of the bank, tangibles, bank branches and parking facilities) when tailoring their strategies.

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Metadaten
Author:Jia Hao Neo
Advisor:Michael Lederer
Document Type:Bachelor Thesis
Language:English
Year of Completion:2019
Granting Institution:Hochschule Furtwangen
Date of final exam:2018/08/31
Release Date:2019/08/26
Tag:Banking
Page Number:45
Degree Program:IBM - International Business Management
Functional area:Business Strategy
Licence (German):License LogoUrheberrechtlich geschützt