Open Access

Rosanna DeGaetano

• The purpose of this thesis is to determine which factors of the German entrepreneurial attitude can ensure a successful transition onto the Mexican market, defining the values and characteristics of a German entrepreneur. In this context, explanations of the characteristics of the German entrepreneur, his "entrepreneurial attitude", "entrepreneurial characteristics" and "entrepreneurial intention" are of importance for the further investigation. Through the literature research, this content was composed and defined. The Mexican market was taken as the focus and considered in the context of culture, values, and characteristics. Subsequently, the findings were verified and discussed through several expert interviews. By that, the research questions were aimed to be answered. The results show that the terms of achievement, sense of duty and time-dominated are relevant success factors of German entrepreneurial attitude. There is a need for adaption for those terms and especially for the terms of authoritarian leadership style and hierarchical. The results of the literature review with regard to the content of the definition of German entrepreneurship were seen by some of the experts as outdated and not up to date. Finally, this work provides recommendations for a successful transition of German entrepreneurs to the Mexican market to promote entrepreneurial activities. Here, reference is made to the values and characteristics that have found approval or rejection through the interviews. The literature research was limited to the dimension model of Hofstede and is not including other cultural models. The sample amount of five experts permits only a general analysis and conclusion.