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Mehrwert durch Co-Creation mit Kunden am Beispiel der Medizintechnik

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Metadaten
Author:Lars BinckebanckGND, Katharina Kensy, Svenja Nonnenmann
ISSN:1865-6544
Parent Title (German):Marketing Review St. Gallen
Document Type:Article (peer-reviewed)
Language:German
Year of Completion:2018
Release Date:2018/12/13
Volume:35.2018
Issue:5
First Page:30
Last Page:37
Open Access:Frei verf├╝gbar
Licence (German):License LogoEs gilt das UrhG