How do you value peace of mind? A NeuroPricing™ case study with Dräger
| Author: | Kai-Markus MüllerORCiDGND, Michael Bocks, Andries van der Leij |
|---|---|
| Parent Title (English): | Neuromarketing Yearbook 2020 |
| Publisher: | Neuromarketing Science & Business Association |
| Place of publication: | Amsterdam |
| Document Type: | Part of a Book |
| Language: | English |
| Year of Completion: | 2020 |
| Release Date: | 2020/12/14 |
| Tag: | NeuroPricing |
| First Page: | 82 |
| Last Page: | 83 |
| Licence (German): |  Urheberrechtlich geschützt |